Miss Pammie Sekhobo

I’m Pamela Sekhobo, a South African content creator, PR professional and artist known as Miss Pammie. With a passion for beauty, lifestyle, fashion and self-expression, I create relatable and engaging content that allows my audience to connect with the person behind the content. I hold a National Diploma in Public Relations and Communications Management from the University of Johannesburg, which has given me a strong understanding of communication, storytelling, branding and building meaningful relationships between brands and their audiences. Alongside my PR background, I have gained experience creating content for brands and participating in influencer campaigns, allowing me to understand how to authentically communicate a brand’s message while still maintaining my own creative voice. My content is centred around authenticity, confidence, beauty and everyday experiences.