Independent creator
Creative Director • Model • UGC Content Creator • Fashion & Entertainment Creative • Founder of XL Legacy
Payton Reed, professionally known as XL, is a Los Angeles-based Creative Director, model, fashion creative, and entrepreneur building at the intersection of style, entertainment, culture, and storytelling. As the founder of XL Legacy, Payton brings a bold, fashion-forward perspective to campaigns, runway productions, brand activations, and creative collaborations. With experience spanning modeling, production, marketing, styling, music, and entertainment, his mission is to create memorable experiences that turn brands, people, and ideas into lasting cultural moments.
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