Creator profile

Payton Reed

0 followers 0 following

Creative Director • Model • UGC Content Creator • Fashion & Entertainment Creative • Founder of XL Legacy

Entertainment & pop cultureExpert

Social reach: 50,000
Based in: Los Angeles, California, United States

Selected work

Portfolio

Campaigns, content, and collaborations from this creator.

About

Payton Reed, professionally known as XL, is a Los Angeles-based Creative Director, model, fashion creative, and entrepreneur building at the intersection of style, entertainment, culture, and storytelling. As the founder of XL Legacy, Payton brings a bold, fashion-forward perspective to campaigns, runway productions, brand activations, and creative collaborations. With experience spanning modeling, production, marketing, styling, music, and entertainment, his mission is to create memorable experiences that turn brands, people, and ideas into lasting cultural moments.

Brand collaborations (2)

Brands this creator has partnered with.

NikeView brand profile

Boarding.comView brand profile

Content expertise

Fashion & StyleBeauty & SkincareLifestyle & VibesTravel & AdventureFitness & WellnessFood & CookingBusiness & HustleEntertainment & Pop CultureSports & AthleticsHealth & WellnessArt & CreativityMusic & AudioPhotography & VisualsFinanceDIY & CraftsPetsEducation & LearningParenting & Family

Production & gear

Capabilities, turnaround, and equipment for project matching.

Capabilities

UGCReels / Short-formLong-form videoPhotographyLive streamingPodcast / AudioUnboxingTutorialsEvents / On-siteProduct demosVoiceover

Gear

iPhone 14 ProCanon EOS R8CapCutAdobe PhotoshopAdobe After EffectsAdobe Premiere Pro

Indicative rates for this audience size

Payton Reed sets their own price. These are the published ranges for creators in the 50K to 250K follower band, in INR, a starting point for a brief, not a quote.

Feed post: ₹5,000₹2,000 to ₹10,000
Story: ₹2,000₹1,000 to ₹5,000
Reel or video: ₹10,000₹3,375 to ₹20,000

Each figure is the median for the band, with the 25th to 75th percentile spread beneath it, across 333 published rate cards. What a creator charges moves with the brief, usage rights and exclusivity.

See the full rate benchmarks